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interview or teaching for your prospects, clients, and colleagues. It can be for free or fee and can provide all the benefits of an on-site seminar, including Q & A and handouts.
You can be the interviewer or interviewee and you can do it from the comfort of your own home, office, car, or hotel room. It is convenient for you and even more convenient for your listeners. They do not have to dress, get a babysitter, fight the traffic to gather at a room, then return home.
Doing them gives you a particular status as an authority, expert, or someone who knows what your audience wants and needs then provides it. Your audience gets to hear you and your guest experts and gets a better sense of who you are and your personality with which to identify and become comfortable. They see what user-friendly resources and benefits you offer.
How are teleseminars done? You decide what you are going to share with your audience. If you are smart, you will have surveyed your audience before hand to see what they particularly desire to hear about. You both have an outline of the questions to follow in order to make the presentation content-rich and smoother. No fluff. No sales pitch. You need to let your audience know that they can ask questions by phone or e-mail and allow time at the end of the hour for answering them. Also tell them you have a special bonus for them for attending, an MP3 of the teleseminar so they can replay it.
Participants need to register so you can know how many will be on the call to set up a conference time with a telephone conference service, such as FreeConference.com.
Before the teleseminar, you arrange to have the conversation recorded and the audio recording transcribed. You let registrants know the details of the call. If you already have an e-mail list, you can send out a series of emails letting your audience know about the value they will receive from your teleseminar. Collecting e-mail addresses allows you over time to provide your audience with helpful tips and further announcements.
You begin your teleseminar with introductions of yourself and any guests. Then you give them a quick summary of what you are going to cover. During the teleseminar you will remind your audience what you have covered and what is yet to be covered. At the end you will recap.
Doing teleseminars gives you visibility and credibility, builds rapport, and begins your relationship with them. You need to let them know how they can reach your website and your office. At the end remind them of the special bonus MP3 audio download of the teleseminar. You can also choose to make the transcript available to those who contact you for more information or an appointment.
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