Saturday, November 12, 2011

good video can be an effective

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only when the company stores taste some success that the associated company begin early franchising efforts.

The most difficult phase for a franchising company is to open the first 10-25 franchised units. This is the stage when the company has to learn the concept regarding what will work in which location. The concept varies with the franchising companies. Marketing is one of the most important things that is tried on a larger scale. This might be the most difficult thing to do because the franchising company has to modify, change, refine, and lock down hundreds of details.

It is only after this initial stage experiences financial success that the franchising company opens up franchising to a larger group. If you are planning to jump into the initial stages of a development of the franchising company, you must keep in mind that it carries a bundle of risks.

If you do not want to take risks, it is always prudent to go for the franchising companies that have survived the initial stages and have experienced the success. The best way to judge if a franchising company is secure to go with is to make sure that the company has at least 25 or more successful franchise operations in place.

There are directories that provide exhaustive information about specific industries in franchising such as food, toys, electronic, loan, and more. These will be worth going through to give you basic ideas as to which sector you want to invest in.

Keep it mind, though, that certain products may not be a valid option in certain states or countries. You must know if the requisite material would be available prior to opening a franchise in a particular location.
Be the first to comment - What do you think?  Posted by rab1501 - July 11, 2010 at 3:39 am
Categories: Business   Tags: Audience, Entrepreneur, Financial Success, Franchise Operations, Franchise System, Important Things, Initial Stages, New Business, Specific Industries, Stage Experiences

Public Speaking – Individual Coaching – Pros and Cons



The term “coaching” has taken on a wide range of meanings in the business world in recent years. It could imply business strategizing, leadership counseling, marketing assistance, or guidance on life decisions or choices. It almost always involves one-on-one work together between you and a professional, either in person or over the phone. But another form many people may not know about is individual coaching for presentation skills. Usually you think of presentation skills training in terms of participating in a workshop. But in today’s tough economic times, it may not be feasible to either host a workshop or to be able to take a day and participate in one.

When a workshop isn’t possible, individual coaching may be a solution. This is where you work with a coach one-on-one to improve your presentation skills. There are both disadvantages and advantages to honing your skills this way:

DISADVANTAGES

All of the disadvantages of individual coaching center around one fact: you don’t have an audience.

Artificial. Getting training in public speaking or presentation skills is always going to be more powerful when it’s done in a group setting. There’s tremendous value in having an “audience” to present to, as well as a group of peers to offer their feedback to you. When you do it one-on-one, where it’s just you, the coach and a camera, you lose the sense of an audience, and it may feel a little more artificial to pretend you’re speaking to one.

Not as Anxiety-Busting. The primary issue with public speaking is, of course, anxiety. That anxiety comes primarily from the fact that you’re presenting to a group of people – whether three or three hundred. It’s the overwhelming concern for the vast majority of people who want to improve their presentation skills. They want to get rid of the butterflies and build their confidence in front of a group. Practicing in front of a group is the best way to face your fears head on and overcome them. When working one-on-one, there may be some nervousness – after all, a coach and a camera could be a little intimidating. But it’s not on the same par as the anxiety that facing an audience induces.

No Eye Communication Practice. Finally, it’s extremely difficult to practice your eye communication in a one-on-one setting. When you’re facing the members of your audience, it’s evident whether or not you’re connecting with each of them individually, giving them the sense of looking at and talking to them. That level of connection is just not possible to replicate in a one-on-one setting, so it is a skill set that may get neglected.

ADVANTAGES

However, these disadvantages do not rule out the value of individual coaching. It has many advantages:

Customized Coaching. When you work with a coach, you get individual feedback targeted specifically to you – there are not others in a class with whom you need to share the coaching. You get targeted, detailed attention, which means you’re going to get specific benefit and are more likely to learn more and retain it better.

More Time Efficient. Because there are no others who are giving presentations and getting feedback, you’re the sole focus of the trainer/coach. So you can accomplish in a couple of hours what might have taken a full day if you had to share the stage with others.

Your Own Pace. A workshop setting by its very design means there is an agenda and timing considerations. The trainer must stick to a schedule. That sometimes means something might get short-changed, or it could mean too much time is spent on something not relevant to you. When it’s just you and the coach, you can work at whatever pace you want, on just the issues you want. You are restrained only by the time limits the two of you have agreed to.

Targeted to Your Needs. Maybe you feel good about your content and delivery and just want to work on improving the PowerPoint that will go along with your presentation. That can be done in a coaching session. Maybe you’re struggling with your organization and want some help with pulling your talk together and maybe adding appropriate humanizing elements. Again, that’s what the coaching can concentrate on. Maybe you have a big presentation coming up, 30 minutes in length, that you want to polish and practice. That would be impossible to do in a workshop setting, but is ideal for coaching work.

A trained, experienced coach can work with you one-on-one on your presentation skills and give you more bang for your buck!
Be the first to comment - What do you think?  Posted by rab1501 - July 1, 2010 at 3:23 pm
Categories: Writing And Speaking   Tags: Audience, Coach, Coaching Center, Confidence, Economic Times, Guidance, Individual Coaching, Life Decisions, Overwhelming Concern, Pros And Cons

Writing and Creating Online Press Releases



Internet marketing plans should include online press releases to introduce new products, launch websites, promote new services, etc. A well written and distributed online press release can introduce your products or services to a large audience.

If you are going to take the time and invest the resources in distributing online press releases you want to make sure you do it right.

1) Writing the Release

First and foremost if writing is not your strong suit you should invest in hiring a writer to do your online press releases for you. They need to be well written and include all the essential elements.

Make sure your online releases have a catchy headline that will grab your target market’s attention. Also, make sure the first sentence makes the reader want to continue on.

Editors looking for content for their websites, newspapers, magazines, radio shows, etc will need to immediately be interested in what you have to say in order to get your release picked-up.

Keep your press release concise, professional and informative.

2) Online Distribution

There are a number of free press release distribution websites. Quite frankly, you get what you pay for with these. It is generally a good idea to invest in one of the online distribution websites.

Typically there are different levels of distribution depending on what your goals are. You need to review the different distribution levels carefully and choose the one that makes sense for your specific goals.

Another benefit to the paid distribution sites is you can track whether or not the press release was picked up which can be a good marketing tool. Consumers are impressed when they are informed that your products or services appeared in a particular newspaper, magazine, etc.

3) Using Images and Video

Pictures and video are an essential component to press releases these days. If a picture is worth a thousand words, then a video must be worth a few million. The proper use of images and video attached to a release can increase consumer confidence and loyalty.

Consumers are visually stimulated and are more likely to notice images and video on a website rather than read the site. Most web users skim the text of a press release but notice the images and will generally watch a short video clip.

4) Effective Use of Images

Images need to immediately capture the eyes and interest of your target market. You want to place the images prominently on your press release and make sure they are large enough that your target market can identify the contents of them.

Consider your target market carefully when choosing images. The pictures should contain people, products and other images that your website audience can identify with. If your target market is primarily female you want the images to be of females. If your target market is of a particular demographic make sure the images include people from that demographic.

Do not try to replace content with images. It is important to have content even if it is only skimmed. A serious buyer will take the time to read further.

5) Using Videos

It is easier than ever before to add videos to a press release. Videos are a powerful way to convey a message. The videos can be client testimonials, product demonstrations, service explanations, company profiles, or anything else you deem important.

The videos can be hosted on a site like YouTube or you can host the videos directly on your server. YouTube hosting is acceptable though slightly less professional than hosting the video on your site directly.

Your videos should look good and be professional. Avoid poor camera work, dark images and poor audio quality. A good video can be an effective way to impress people. A bad video is a fast way to lose the interest of someone on your website.

Videos can be scripted but only if you are hiring professional actors. Videos tend to be much more effective (especially testimonial videos) if the person is speaking naturally and using their own words.

Add some videos to your press release as part of your Internet marketing strategy
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